Published by Scholastic Australia

Design by Nicolette Treanor
© Disney

Brief: design an elevated, keepsake format for full retellings of disney’s best-loved and classic stories while maintaining integrity and recognisability of the brand. The response from retailers was overwhelmingly positive and Target requested exclusivity to the range. The demand grew, and as such the collection encompasses over 20 titles and is referred to as an ‘iconic’ series.